Send: The How Why When & When Not
Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative book that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!).
The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age-wise, brimming with good humour, and filled with helpful lessons from the authors' own email experiences (and mistakes). In short: absolutely e-essential.
Author bio:
WILL SCHWALBE is senior vice president, editor-in-chief of Hyperion books. Previously he was a journalist, writing articles for such publications as the New York Times, the South China Morning Post, Insight for Asian Investors, Ms. magazine, and Business Traveler Asia. DAVID SHIPLEY is the deputy editorial page and op-ed editor of the New York Times, where he has also served as national enterprise editor at the magazine. Previously, he was executive editor of The New Republic and a senior presidential speechwriter in the Clinton administration.
